Most businesses get referrals. However, very few have what I would call a referral SYSTEM. Good businesses get what I call ’passive’ referrals. In other words, they get referrals from their clients, customers or patients because they’re good at what they do.
Of course that’s great. As we all know, referral business is the BEST business. But the problem with this is that without a referral system in place, the business is simply hoping they get referrals, rather than having a proactive process in place which churns out referrals like clockwork.