NOVEMBER NEWSLETTER

NOVEMBER NEWSLETTER

Most businesses get referrals. However, very few have what I would call a referral SYSTEM. Good businesses get what I call ’passive’ referrals. In other words, they get referrals from their clients, customers or patients because they’re good at what they do. Of course...
NOVEMBER NEWSLETTER

SEPETEMBER NEWSLETTER

One thing that I always push hard with my clients (as well as in this newsletter), is the importance of differentiating your business from the competition. Without any real competitive advantage, your clients, customers or patients will more easily be courted away...
NOVEMBER NEWSLETTER

AUGUST NEWSLETTER

As I write this, it’s mid-July. In the UK all the winter sports teams should have finished ’off-season (rest) and be well into ’pre-season (training to get ready for the forthcoming season). Unfortunately Covid-19 has obviously still disrupted the ’normal’ schedule,....
NOVEMBER NEWSLETTER

JULY NEWSLETTER

Positioning you and your business as being expert in what you do is very important and there are many advantages. Arguably the biggest one is that it takes you away from commodity- type selling and into value-added selling! With the development of the internet over...
NOVEMBER NEWSLETTER

June News – The Harder You Work, The Luckier You Get

I hope you and your family are all well. In these challenging times, I hope my newsletter is inspiring ideas to help you to overcome some of the obstacles the pandemic has thrown up over the last or so. It could be that your business is prospering… it could be...