Positioning you and your business as being expert in what you do is very important and there are many advantages. Arguably the biggest one is that it takes you away from commodity- type selling and into value-added selling! With the development of the internet over the last 25 or so years, price comparison has become a major issue for many businesses. As you know, there are even price comparison websites springing up on an almost daily basis in every industry you can think of… and Amazon dominates, especially in these challenging times.
If you make yourself easy to compare, then you’ll find it extremely hard to break away from a commodity-type sell, where only the cheapest wins!