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Ihope you and your family are well. COVID-19 is obviously still having a major effect on our lives and businesses. Hopefully my newsletter will help the latter and ensure you survive and thrive. As always I’ve packed the issue full of actionable tactics and strategies that will work even in these challenging times. In fact this first articles focuses on a tactic you should definitely be using right now…

Many people ask me if they should (still) use direct mail to grow their businesses. Most people think that the ‘Internet’ is the only media type now and have stopped using direct mail (any type of printed material that drops in your letterbox at home or at the office). Let me tell you… this is broken thinking. In many respects, direct mail is even more effective now than it used to be. Right now, more people are at home.

Read the newsletter here

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