One of the most important things every business should have is a differentiator. Every successful business has at least one of them. As you know, a differentiator is something that sets you apart from the competition. It’s one thing they don’t have. One thing that’s attractive to your clients, customers or patients.

As you know, a differentiator is one of the 9 ‘Core Elements’. It helps you significantly increase sales (and profits) and should play a big part in all your marketing tactics and strategies.

It still surprises me that business owners don’t dedicate enough time to being different.