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Since February is the month of ‘LOVE’ I thought it would be appropriate to reinforce the importance of caring for your clients, customers or patients.

There is nothing more important, especially right now during these challenging times! Acquiring them is often costly. Most people spend large amounts of time and effort to get them on board (even if you don’t ‘meet’ with them, you still need a great marketing and sales system to acquire them in the first place).

If you don’t believe me, work out what the average cost of acquisition is (total cost divided by number of customers acquired). Whatever your ‘number’ is, I can guarantee it’s better keeping them on board as long as possible.

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